How to Increase Mobile Games ARPU
In mobile gaming, apps are much more than a player’s paradise; they are a business for publishers, developers, and marketers. While most mobile games are free, they still make money in various ways. To understand performance and monetization efforts, one of the most important metrics is ARPU (avenue revenue per user). To increase ARPU in mobile […]
Want To Sell Or Develop Video Games? Here’s What To Do
Did you know that the global video game industry is more than twice the size of the movie industry, and growing all the time? No, the mainstream media doesn’t like to talk about it, but video games are a massive economic opportunity – and lots of fun to create as well. You can be super […]
Is Video Game Lighting Actually Important?
The Importance of Lighting for Games The end goal of video game development is to create a world that the player becomes immersed in. While the characters and scene are important for setting the mood, it’s important to remember that lighting has a great impact on the mood, as well. It has one of the most […]